JIAFA TOYSWhatsApp
Chenghai · Shantou · China’s Toy Capital

Your trusted toy sourcing partner for 20+ years

JIAFA Toys Co., Ltd. is one of the leading toy exporters in Chenghai, Shantou — with a professional sales, development and QC team, a 25,000㎡ showroom and one-stop OEM/ODM service for global buyers.

JIAFA Toys 25,000㎡ showroomLive video product selection
20+Years of Export Experience
25,000㎡Product Showroom
36R&D Procedures
35+R&D Team Members
About Us

Shantou Chenghai JIAFA Toys Co., Ltd.

JIAFA Toys is an integrated toy export enterprise combining product R&D, manufacturing, quality control and global sales, headquartered in Chenghai District, Shantou, Guangdong. With over 20 years focused on the toy export trade, we leverage the industrial cluster of Chenghai — "China's Capital of Toys & Gifts".

Over two decades we have grown from a single toy trader into a comprehensive service provider spanning R&D, production and trade — offering global clients a one-stop toy sourcing and supply-chain solution.

JIAFA Toys headquarters building

Founded

Apr 28, 2004

Registered Capital

RMB 500,000

Legal Representative

Lin Meiyu

Headquarters

Chenghai, Shantou

Our Strengths

R&D, manufacturing, sourcing and supply chain in one

From design and 3D modeling to molds and factory production

R&D & Quality Control

A ~35-person foreign-trade service team and our original "36-step R&D process", plus a full-chain quality traceability system for a "product + market + quality + stability + sustainability" goal.

Manufacturing Capacity

A self-owned assembly factory with 100+ workers, offering scaled and flexible production for reliable quality, lead times and cost control.

Sourcing & Showroom

A 25,000+㎡ mega showroom with a full range of toys, plus an innovative live-stream sourcing service that lets global buyers select products remotely.

Supply Chain Management

Deep supply-chain integration and digital management deliver tailored product and logistics solutions for diverse overseas markets.

Business Scope

A full-category toy product line

Centered on toy export trade, our lines cover RC, electric, educational, plush and baby toys, serving consumers of every market and age group.

RC CarsRC PlanesPlush ToysBuilding BlocksElectric ToysInflatable ToysVehicle ToysToy InstrumentsBaby ToysGiftsStationery
Our Vision

Rooted in Chenghai's toy industry and driven by innovation and quality, we strive to become the most trusted partner for toy buyers worldwide.

Showroom Selection

25,000㎡ showroom, thousands of toys under one roof

Our showroom brings together numerous toy manufacturers and displays every category of toy products — offering buyers a true one-stop product selection service.

Showroom overviewPlush toys displayShowroom aisleBuyers selecting productsToy shelvesShowroom displayShowroom displayRC car productShowroom display

Live Video Product Selection

Can't visit in person? Join a live video walkthrough of our showroom — see products up close, ask questions in real time, and confirm your selection remotely.

Book a Live Session
Live streaming product selection
Our Services

One-stop service, from design to delivery

OEM / ODM

Custom manufacturing and private-label development tailored to your brand and market.

Product Design

In-house design built on market data, trends and consumer insight.

Quality Control

A professional QC team inspects every order to US/EU standards before shipment.

Freight Transport

Reliable freight arrangement and export documentation, door to port.

Estimation & Development

Fast quotation, feasibility evaluation and sample development for new projects.

Live Selection

Remote showroom tours by live video — select products from anywhere in the world.

JIAFA Toys R&D team at work
OEM/ODM + R&D

36 R&D procedures. One goal: products that sell.

Around 35 team members guarantee a highly efficient, high-quality R&D process. Products are built on marketing data, humanity, trends and logistics — serving the unified goal of "Product + Market + Quality + Stability + Sustainability", with stable and on-time supply for overseas markets.

36R&D procedures per product
35+Dedicated R&D personnel
5-in-1Product · Market · Quality · Stability · Sustainability
24/7Stable & on-time overseas supply
Certificates

US & EU certified — our attitude to product and quality

Our products hold US and EU certificates. Compliance is not an afterthought — it is built into our development and QC process from day one, so your goods clear customs and reach shelves with confidence.

US/EU product certificates
Cooperative Partners

Trusted by well-known enterprises worldwide

Over two decades, we have cooperated with many well-known retailers and brands across the world.

0 countries & regions connected

Long-term partners include Walmart, ALDI, Target, Hasbro, Auchan, Hape, Smoby and more

Cooperative partner brand logos
JIAFA Toys team
Our Team

People-oriented, growing together

We implement a "people-oriented" corporate culture and regard talent as the core of our development — continuously improving remuneration, benefits and incentives, promoting employee training, and organizing team travel and activities so the company and its people grow together.

Contact Us

Let's create a nice future together

Offering variety, high quality and reasonably priced products to our customers. Send us your inquiry — we typically reply within 24 hours.

Start your inquiry

Reach us instantly on WhatsApp, by email, or visit our Alibaba store.

WhatsApp: +86 138 2582 3699 Email Us Alibaba Store